Some Of The Frequently Asked Questions We Get About Business Branding Strategy + Website Design Development
1.
Q: Does my business really need a website?
A: YES!! You may not be getting your direct leads from a website, but without one you will lose leads you might have otherwise been able to close. Everything online is connected to the anchor of a website & domain name….all search engines, social media, any digital account depends on your website.
A website also gives your business the credibility you need in order to convert potential leads to buying customers. Your website is the first place those leads will go to see what you are all about, make sure your digital business cards is telling them how your expertise can solve their problem.
2.
Q: What is SEO and what does it mean for my business?
A. SEO stands for SEARCH ENGINE OPTIMIZATION, which is the process of helping your customers find your website through all the maze of all the other sites that are currently online. We figure out what your customers are looking for, and try to naturally get more of your target audience to land on your site. SEO is about connecting your customers with your business by hacking the big guys (Google, Microsoft, Yahoo, etc) algorithms.
SEO isn't necessarily about driving the most traffic to your site. What good is hundreds of new visitors if those visitors aren't buying your products and services? We want to get the RIGHT traffic to your site, and the users who land on your site to be excited about what you are offering them. We want your website to convert to customers.
3.
Q: My potential customers don’t really use social media, do I still need to be active on different platforms?
A: YES!! Part of building credibility & an online presence means showing up everywhere….as much as you can. SEO algorithms work essentially on a point system, the more points of contact the better. Every piece of photo meta data, social media click or interaction, keyword + hashtag placement, or online listing works in your favor. Yes your content should look good, be interesting & engaging, but think beyond how many likes you get so you can utilize all available resources to you.
4.
Q: What is Online Reputation Management?
A: Damaging comments, review sites, or complaint sites can have a devastating effect on a business when they appear in search engine’s results. To combat this issue, there are a number of different online reputation management strategies and tactics to diminish the visibility of any negative content such as…..
◼️Ensure that your online search profile reflects your company or personal brand.
◼️Eliminate brand ambiguity from Google search results.
◼️Ensure a positive, authentic online presence.
◼️Establish your brand authority on the internet and social networks.
◼️Create a network of online relationships to build trust and credibility.
◼️Professionally respond to negative and untruthful claims.
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A: Content marketing focuses on distributing content across various channels, and social media marketing focuses on sharing content purely on social media channels.
Social media marketing aims to start a channel of communication between brands and consumers, and content marketing, communication is second to providing helpful and applicable content. Some examples of content you can utilize in different campaigns…
◼️Blog posts
◼️Articles
◼️E-Books
◼️Whitepapers
◼️Newsletters
◼️Case studies
◼️Infographics
◼️Press Releases
◼️Webinars
◼️Videos
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