During a study at Harvard in 1957, Dr. Curt Richter placed rats in a pool of water to test how long they could tread water. On average they'd give up, sink and drown after 15 minutes. But right before they gave up due to exhaustion, the researchers would pluck them out, dry them off, let them rest for a few minutes and put them back in for a second round.
Read MorePURPOSE - the reason for which something is done or created or for which something exists.
One day a fisherman was lying on a beautiful beach, with his fishing pole propped up in the sand and his solitary line cast out into the sparkling blue surf. He was enjoying the warmth of the afternoon sun and the prospect of catching a fish.
About that time, a businessman came walking down the beach, trying to relieve some of the stress of his workday. He noticed the fisherman sitting on the beach and decided to find out why this fisherman was fishing instead of working harder to make a living for himself and his family.
Read MoreHow often have you read a news article that profoundly influenced your thinking, or clicked through to an interesting tidbit promising to satisfy your natural curiosity with a unique twist on the latest celebrity event? Public relations tactics were more often than not employed to construct the content that grabbed your attention.
Read MoreThe story about Charles Plumb, "Who Packs Your Parachute," is a true story that has been shared with many people over the years during lectures and leadership courses.
Charles Plumb was a US Navy jet pilot in Vietnam. After 75 combat missions, his plane was destroyed by a surface-to-air missile. Plumb ejected and parachuted into enemy hands. He was captured and spent 6 years in a communist Vietnamese prison. He survived the ordeal and now lectures on lessons learned from that experience.
Read MoreWhy Does Your Website NEED a Blog…. Why all the fuss about Blogs?
Are you ready for some steady growth of your business or organization by adding to your repertoire of marketing tools? Enter the blog. Unassuming in its presence, impactful in its reach. The blog is the foundation of an effective content marketing strategy.
How many times have you intended to do just a quick search on a topic, but you were ultimately drawn in by a well-written blog? Almost instantly you wanted to read more. Almost immediately a bond of trust was formed.
Read MoreBuilding a business doesn’t have to be complicated….connecting the dots for small business owners.
There are so many moving parts to getting a successful business off the ground, or turning your side gig into full time revenue.
You have an awesome idea or skill that you know could be a great business...but now what??
Do you know the latest hacks to leverage the big guys who are doing it right? What online platforms do you need to use in order to reach your customers?
We demystify the ever changing components like Branding + SEO. Don't let what you don't know keep you from being great at what you do know!
Read MoreA CONVERSATION ABOUT PERCEIVED VALUE:
A customer asked a contractor how much it would cost to do his project.....
He was given a proposal for $4500
The customer responded: That’s seems really high.
What do you think is a reasonable price for this job?
The customer answered: $2500 maximum
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